About Us

Rooted in self-love.

A small publisher from Austin, Texas, making journals that help people be kinder to themselves.

Gentle Root Co. Made in USA

Our story

Every step toward loving yourself is a step toward a more fulfilling life.

We are a U.S.-based publisher established in 2020 in Austin, Texas. At Gentle Root Co., our mission is to make personal growth and self-love accessible to everyone. We believe that true happiness and fulfillment begin with embracing and loving oneself.

Each of our publications is thoughtfully designed to inspire self-awareness, nurture self-acceptance, and cultivate self-love. Join us on a journey of self-discovery and transformation—because every step toward loving yourself is a step toward a more fulfilling life.

What every journal is built on

  • Self-awareness

    Short, honest prompts that help you notice what you actually think and feel, without judgement.

  • Self-acceptance

    Room to be perfectly imperfect. No streaks to keep, no wrong answers, no pressure to fill every page.

  • Self-love

    Beautifully bound, thoughtfully made objects you will want to keep on the nightstand and come back to.

Find the journal that feels like you.