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Beautifully Bound, Thoughtfully Made

A Few of Our Favorites

Something is always blooming at Gentle Root Co.

Our Milestones

Over 700,000 Copies SoldOver 700,000 Copies SoldOver 700,000 Copies SoldOver 700,000 Copies SoldOver 700,000 Copies SoldOver 700,000 Copies Sold
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Fuck It Advent Calendar journal, deep red cover with gold lettering, on a pink blanket with Christmas decorations New for 2026

New Arrival

The Fuck It Advent Calendar

A 24-day Christmas self-care journal for tired-ass women to unfuck the holidays.

  • Give the gift of zero fucks this Christmas
  • No toxic positivity. No gratitude guilt. No pretending it was all fine.
Shop Now See the original Fuck It

Our Bestseller

$9.99  |  Made in USA

Shop Now

Unfuck Your Life, Exhale the Bullshit, and Love Who You Are

Fuck It journal among pink and peach flowers
Gentle Root Co. Made in USA

About Us

We are a U.S.-based publisher established in 2020 in Austin, Texas. At Gentle Root Co., our mission is to make personal growth and self-love accessible to everyone. We believe that true happiness and fulfillment begin with embracing and loving oneself.

Each of our publications is thoughtfully designed to inspire self-awareness, nurture self-acceptance, and cultivate self-love. Join us on a journey of self-discovery and transformation—because every step toward loving yourself is a step toward a more fulfilling life.

Our Story

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